Pitch-Perfect: How to Win at Cartoon Forum

Cartoon Forum is the premier European pitching event for animated TV series. With over 1,000 participants from the broadcasting, distribution, and production sectors, it's where deals get done.

The 30-Minute Format

Unlike other markets, Cartoon Forum gives you a dedicated 30-minute slot. This is both an opportunity and a challenge. Your trailer is the anchor that holds it all together.

Visual Impact Is Everything

Cartoon Forum audiences see dozens of pitches over three days. The projects that stick are the ones with a distinctive visual identity. Your trailer should establish your show's unique look within the first few seconds.

The Pitch Trailer vs. The Broadcast Trailer

A pitch trailer needs to sell the concept, demonstrate the visual quality, and hint at the series' potential — all in under 60 seconds. It doesn't need to follow the actual story. It needs to make people want to know more.

Sound and Music Strategy

Commission an original music piece for your trailer. Licensed music creates legal complications for international distribution and signals that you're still in the early stages.

Timing Your Production

Cartoon Forum typically takes place in September. Start your trailer production by May at the latest.

Work With Specialists

The studios that consistently succeed at Cartoon Forum work with specialized trailer producers. Our understanding of what European commissioners look for gives our clients a genuine competitive edge.

Final Thought

Your project might be brilliant, but if your pitch materials don't match your ambition, you're leaving deals on the table. Invest in your trailer. It's the single most important sales tool you'll bring to Cartoon Forum.